Crushing It!, by Garyvee

Book Review: 🥑🥑⚪️⚪️⚪️

An entrepreneur is someone who finds a way. @Shonduras⠀⠀⠀⠀⠀⠀⠀⠀

I judge Garyvee’s latest book in context of all his previous works. He doesn’t add much more new in this one. If you don’t know much about Gary yet, read the book. The summary: nowadays everyone and his mother and can make a business based on a personal passion (say knitting freaking dinosaurs with sunglasses 🦖🕶). The secret: provide massive amounts of value, understand where attention is, and adjust your message to the medium. Or simpler put: #hustle. — On the contrary, if you already know well Gary, the most value you can get out of this book is by: 1) getting motivated by reading the stories of others already crushing it; 2) reading some 101 action-plans for some of the different social media platforms; and 3) picking up Gary’s brain on the coming platform of voice, namely, podcasts and smart speaker assistants such as Amazon Alexa, Google Now, or Apple Siri. This last part was indeed my favorite one.

What is missing in the book? A description of how to crush it in the b2b market or other more “serious” markets 🤷‍♀️ There is barely a mention on platforms such as Medium, Linkedin, Pinterest, or Quora. This is specially saddening as Gary himself reveals that @brittneycastro’s story is to him the most important one, as she showed how to crush it on social media for a “serious” industry, in this particular case: finance.⠀⠀⠀⠀⠀⠀

These are my favorite stories of those already crushing it: @Shonduras, @lewishowes, @JaredPolin, @brittneycastro, and @johnleedumas. They all reveal incredible grit, focus, and creativity in finding and delivering their message.